OUR MISSION
TO PROMOTE GREEN BY DESIGN AS THE WAVE OF THE FUTURE
As a design source book, the Nemophilist's mission is to promote overall awareness of sustainability, climate change and other important issues and to address different solutions that will be "green by design"
"BARKING UP THE RIGHT TREE"
DESCRIPTION AND MEANING
The structure of the brand message is a play on words that appeals to the general audience. The phrase is a modification of the idiom “Barking up the wrong tree” originally meaning ‘to make the wrong decision’ to slightly resemble the context of ‘looking in the right place’, ‘to ask the right person’, ‘to make a right decision’, ‘to pursue the right course’, etc. Our brand message does not shy away from a conversational, friendly tone that expresses a sharp wit personality.
“What do you stand for? What makes you stand out? What are your brand’s core values? What is your brand passionate about? What is it striving for?” These are the elements that are made as inspiration for our brand voice.
The voice and style of the brand message are simply reflections of our firm’s mission and values, whether in content marketing efforts or in general advertisements. To be barking up the right tree is to be on a forest of ideas, never running out of life and creativity, each idea unique, helpful and right enough to gather affection from the audience towards the promotion of green and innovation.
Our brand message does not mention the product, but instead tells the consumer how they act and what they aim to do on a much larger scale than just reading the arch’l print magazines. It is two-sided – our guarantee to create the right content and shed information on sustainability and innovations for the betterment of the environment, and our promise to inspire the customers to do the same. The message is fluid, thus keeping pace with our audience, working across new communication channels and communicating in fresh new ways.
